Carpe Diem Beds is a Swedish maker of luxury beds rooted in Lysekil, where handcraft, patented technology, and an understated aesthetic define the product at every detail. The standard set by the beds themselves became our brief: build the brand expression to the same level of fidelity.
Carpe Diem Beds partnered with Paper Digital to translate that standard into a complete brand expression across film, motion, packaging, retail support, and communications. We produced a filmed brand story and campaign work, defined art direction and voice for social, crafted packaging and unboxing complete with a thank-you and care materials to carry the promise into the home, and delivered advertising and photography that keep the look and tone consistent. In parallel, we built a calibrated 3D asset library of models, materials, and lighting presets. A concise “CS pocket” animation supports retail and service by making benefits simple and memorable.
Carpe Diem Beds is a Swedish maker of luxury beds rooted in Lysekil, where handcraft, patented technology, and an understated aesthetic define the product at every detail. The standard set by the beds themselves became our brief: build the brand expression to the same level of fidelity.
Carpe Diem Beds partnered with Paper Digital to translate that standard into a complete brand expression across film, motion, packaging, retail support, and communications. We produced a filmed brand story and campaign work, defined art direction and voice for social, crafted packaging and unboxing complete with a thank-you and care materials to carry the promise into the home, and delivered advertising and photography that keep the look and tone consistent. In parallel, we built a calibrated 3D asset library of models, materials, and lighting presets. A concise “CS pocket” animation supports retail and service by making benefits simple and memorable.
Carpe Diem Beds is a Swedish maker of luxury beds rooted in Lysekil, where handcraft, patented technology, and an understated aesthetic define the product at every detail. The standard set by the beds themselves became our brief: build the brand expression to the same level of fidelity.
Carpe Diem Beds partnered with Paper Digital to translate that standard into a complete brand expression across film, motion, packaging, retail support, and communications. We produced a filmed brand story and campaign work, defined art direction and voice for social, crafted packaging and unboxing complete with a thank-you and care materials to carry the promise into the home, and delivered advertising and photography that keep the look and tone consistent. In parallel, we built a calibrated 3D asset library of models, materials, and lighting presets. A concise “CS pocket” animation supports retail and service by making benefits simple and memorable.
Carpe Diem Beds is a Swedish maker of luxury beds rooted in Lysekil, where handcraft, patented technology, and an understated aesthetic define the product at every detail. The standard set by the beds themselves became our brief: build the brand expression to the same level of fidelity.
Carpe Diem Beds partnered with Paper Digital to translate that standard into a complete brand expression across film, motion, packaging, retail support, and communications. We produced a filmed brand story and campaign work, defined art direction and voice for social, crafted packaging and unboxing complete with a thank-you and care materials to carry the promise into the home, and delivered advertising and photography that keep the look and tone consistent. In parallel, we built a calibrated 3D asset library of models, materials, and lighting presets. A concise “CS pocket” animation supports retail and service by making benefits simple and memorable.
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