G-Lab

A campaign shoot presenting g-lab outerwear where natural light and landscape frame the balance of design and performance.

Performance in fabric

g-lab is a German outerwear brand known for merging contemporary fashion with advanced performance fabrics, creating jackets that are waterproof, windproof, and breathable across all seasons. To support the launch of a new collection, the brand partnered with Paper Digital on a photoshoot set in open landscapes, where soft natural light and muted surroundings underline the cut, fabric, and fit of each garment.

Performance in fabric

g-lab is a German outerwear brand known for merging contemporary fashion with advanced performance fabrics, creating jackets that are waterproof, windproof, and breathable across all seasons. To support the launch of a new collection, the brand partnered with Paper Digital on a photoshoot set in open landscapes, where soft natural light and muted surroundings underline the cut, fabric, and fit of each garment.

Performance in fabric

g-lab is a German outerwear brand known for merging contemporary fashion with advanced performance fabrics, creating jackets that are waterproof, windproof, and breathable across all seasons. To support the launch of a new collection, the brand partnered with Paper Digital on a photoshoot set in open landscapes, where soft natural light and muted surroundings underline the cut, fabric, and fit of each garment.

Performance in fabric

g-lab is a German outerwear brand known for merging contemporary fashion with advanced performance fabrics, creating jackets that are waterproof, windproof, and breathable across all seasons. To support the launch of a new collection, the brand partnered with Paper Digital on a photoshoot set in open landscapes, where soft natural light and muted surroundings underline the cut, fabric, and fit of each garment.

Industry
Fashion
Collaborators
Expertise
Film & Photo Production
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