IDX Instruments

Creating a contemporary identity for modern dentistry, balancing clinical precision with a clear and confident expression.

Designing trust

MA Dental, based in Denmark, is known for developing high-quality dental instruments with a strong focus on ergonomics and comfort. To strengthen its international presence and unify its product offering, the company introduced IDX Instruments by MA Dental, a name that highlights innovation while retaining the credibility of its heritage.

Our work translated this evolution into a cohesive visual identity. We designed a brand language that communicates expertise and precision while remaining approachable and modern. Through typography, color, and systemized graphic elements, the identity reflects IDX’s mission to “Redefine Comfort. Perfect Performance.” The result is a contemporary expression that builds trust among dental professionals and positions IDX Ma Dental as a forward-looking leader in modern dentistry.

Designing trust

MA Dental, based in Denmark, is known for developing high-quality dental instruments with a strong focus on ergonomics and comfort. To strengthen its international presence and unify its product offering, the company introduced IDX Instruments by MA Dental, a name that highlights innovation while retaining the credibility of its heritage.

Our work translated this evolution into a cohesive visual identity. We designed a brand language that communicates expertise and precision while remaining approachable and modern. Through typography, color, and systemized graphic elements, the identity reflects IDX’s mission to “Redefine Comfort. Perfect Performance.” The result is a contemporary expression that builds trust among dental professionals and positions IDX Ma Dental as a forward-looking leader in modern dentistry.

Designing trust

MA Dental, based in Denmark, is known for developing high-quality dental instruments with a strong focus on ergonomics and comfort. To strengthen its international presence and unify its product offering, the company introduced IDX Instruments by MA Dental, a name that highlights innovation while retaining the credibility of its heritage.

Our work translated this evolution into a cohesive visual identity. We designed a brand language that communicates expertise and precision while remaining approachable and modern. Through typography, color, and systemized graphic elements, the identity reflects IDX’s mission to “Redefine Comfort. Perfect Performance.” The result is a contemporary expression that builds trust among dental professionals and positions IDX Ma Dental as a forward-looking leader in modern dentistry.

Designing trust

MA Dental, based in Denmark, is known for developing high-quality dental instruments with a strong focus on ergonomics and comfort. To strengthen its international presence and unify its product offering, the company introduced IDX Instruments by MA Dental, a name that highlights innovation while retaining the credibility of its heritage.

Our work translated this evolution into a cohesive visual identity. We designed a brand language that communicates expertise and precision while remaining approachable and modern. Through typography, color, and systemized graphic elements, the identity reflects IDX’s mission to “Redefine Comfort. Perfect Performance.” The result is a contemporary expression that builds trust among dental professionals and positions IDX Ma Dental as a forward-looking leader in modern dentistry.

Industry
Life Science/ Med tech
Collaborators
Expertise
Brand Identity
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