Louis Poulsen, Moondust

Developing a cinematic visual world that captures the poetry of light and materiality, strengthening the brand’s authority in contemporary lighting.

Poetry of light

Louis Poulsen is renowned for its ability to merge form, function, and atmosphere, shaping spaces through exceptional light quality. Seeking to elevate the launch of the Luna Lamp Holiday Edition, the brand partnered with Paper Digital to create a cinematic campaign that captures the poetic interplay of light and materiality.

Through high-end CGI spanning 3D animations and still imagery, we developed an immersive visual experience, blending the soft ambiance of festive interiors with atmospheric close-ups of moondust textures. This approach reinforces Louis Poulsen’s role as a leader in contemporary lighting design.

Poetry of light

Louis Poulsen is renowned for its ability to merge form, function, and atmosphere, shaping spaces through exceptional light quality. Seeking to elevate the launch of the Luna Lamp Holiday Edition, the brand partnered with Paper Digital to create a cinematic campaign that captures the poetic interplay of light and materiality.

Through high-end CGI spanning 3D animations and still imagery, we developed an immersive visual experience, blending the soft ambiance of festive interiors with atmospheric close-ups of moondust textures. This approach reinforces Louis Poulsen’s role as a leader in contemporary lighting design.

Poetry of light

Louis Poulsen is renowned for its ability to merge form, function, and atmosphere, shaping spaces through exceptional light quality. Seeking to elevate the launch of the Luna Lamp Holiday Edition, the brand partnered with Paper Digital to create a cinematic campaign that captures the poetic interplay of light and materiality.

Through high-end CGI spanning 3D animations and still imagery, we developed an immersive visual experience, blending the soft ambiance of festive interiors with atmospheric close-ups of moondust textures. This approach reinforces Louis Poulsen’s role as a leader in contemporary lighting design.

Poetry of light

Louis Poulsen is renowned for its ability to merge form, function, and atmosphere, shaping spaces through exceptional light quality. Seeking to elevate the launch of the Luna Lamp Holiday Edition, the brand partnered with Paper Digital to create a cinematic campaign that captures the poetic interplay of light and materiality.

Through high-end CGI spanning 3D animations and still imagery, we developed an immersive visual experience, blending the soft ambiance of festive interiors with atmospheric close-ups of moondust textures. This approach reinforces Louis Poulsen’s role as a leader in contemporary lighting design.

Industry
Interior
Collaborators
Expertise
3D Visuals
3D Animation
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