Pechoin, one of China’s most historic skincare houses, set out to evolve its brand for a new generation of global consumers. The challenge was to create a presence that reflected its full identity while honoring cultural heritage, showcasing product innovation, and communicating the advanced science behind its formulations, all while strengthening its position as a luxury brand on the world stage.
Pechoin partnered with Paper Digital to shape how its heritage brand presents itself globally. We provided strategic creative direction, developing AI-generated imagery, 3D product renders, and refined beauty photography that communicate both tradition and innovation. Extending beyond digital presence, our guidance also informed product design, ensuring consistency, ambition, and attention to detail.
Pechoin, one of China’s most historic skincare houses, set out to evolve its brand for a new generation of global consumers. The challenge was to create a presence that reflected its full identity while honoring cultural heritage, showcasing product innovation, and communicating the advanced science behind its formulations, all while strengthening its position as a luxury brand on the world stage.
Pechoin partnered with Paper Digital to shape how its heritage brand presents itself globally. We provided strategic creative direction, developing AI-generated imagery, 3D product renders, and refined beauty photography that communicate both tradition and innovation. Extending beyond digital presence, our guidance also informed product design, ensuring consistency, ambition, and attention to detail.
Pechoin, one of China’s most historic skincare houses, set out to evolve its brand for a new generation of global consumers. The challenge was to create a presence that reflected its full identity while honoring cultural heritage, showcasing product innovation, and communicating the advanced science behind its formulations, all while strengthening its position as a luxury brand on the world stage.
Pechoin partnered with Paper Digital to shape how its heritage brand presents itself globally. We provided strategic creative direction, developing AI-generated imagery, 3D product renders, and refined beauty photography that communicate both tradition and innovation. Extending beyond digital presence, our guidance also informed product design, ensuring consistency, ambition, and attention to detail.
Pechoin, one of China’s most historic skincare houses, set out to evolve its brand for a new generation of global consumers. The challenge was to create a presence that reflected its full identity while honoring cultural heritage, showcasing product innovation, and communicating the advanced science behind its formulations, all while strengthening its position as a luxury brand on the world stage.
Pechoin partnered with Paper Digital to shape how its heritage brand presents itself globally. We provided strategic creative direction, developing AI-generated imagery, 3D product renders, and refined beauty photography that communicate both tradition and innovation. Extending beyond digital presence, our guidance also informed product design, ensuring consistency, ambition, and attention to detail.
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