Séfr, founded in Malmö, Sweden, is a contemporary fashion house blending material-driven minimalism with a refined, understated aesthetic. As the brand continues to define modern luxury, creating a consistent, high-impact brand experience across digital and physical touchpoints became a priority.
To support this evolution, Séfr established a creative partnership with Paper Digital to create its brand identity, visual language, packaging, and art direction, ensuring every detail reflects the brand’s quiet yet confident design ethos. Our work established a cohesive visual presence, reinforcing Séfr’s position as a leader in minimalist fashion design.
Séfr, founded in Malmö, Sweden, is a contemporary fashion house blending material-driven minimalism with a refined, understated aesthetic. As the brand continues to define modern luxury, creating a consistent, high-impact brand experience across digital and physical touchpoints became a priority.
To support this evolution, Séfr established a creative partnership with Paper Digital to create its brand identity, visual language, packaging, and art direction, ensuring every detail reflects the brand’s quiet yet confident design ethos. Our work established a cohesive visual presence, reinforcing Séfr’s position as a leader in minimalist fashion design.
Séfr, founded in Malmö, Sweden, is a contemporary fashion house blending material-driven minimalism with a refined, understated aesthetic. As the brand continues to define modern luxury, creating a consistent, high-impact brand experience across digital and physical touchpoints became a priority.
To support this evolution, Séfr established a creative partnership with Paper Digital to create its brand identity, visual language, packaging, and art direction, ensuring every detail reflects the brand’s quiet yet confident design ethos. Our work established a cohesive visual presence, reinforcing Séfr’s position as a leader in minimalist fashion design.
Séfr, founded in Malmö, Sweden, is a contemporary fashion house blending material-driven minimalism with a refined, understated aesthetic. As the brand continues to define modern luxury, creating a consistent, high-impact brand experience across digital and physical touchpoints became a priority.
To support this evolution, Séfr established a creative partnership with Paper Digital to create its brand identity, visual language, packaging, and art direction, ensuring every detail reflects the brand’s quiet yet confident design ethos. Our work established a cohesive visual presence, reinforcing Séfr’s position as a leader in minimalist fashion design.
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