Among the many locations we have produced campaigns for Séfr, Étretat, France, was one chapter in an ongoing visual journey. In cooperation with photographer Linus Morales, we handled art direction and production for the Ommi collection, placing Séfr’s minimalist codes within the dramatic coastal setting. Rooted in poetry by Mahmoud Darwish and its musical interpretation by Marcel Khalife, the collection carried a cultural depth that was reflected in both the imagery and the atmosphere. Our role extended beyond visuals into product detail, including the bespoke print for the yellow shirt featured in the series.
Across numerous Autumn/Winter and Spring/Summer seasons, we have developed moodbooks, linesheets, and campaigns—moving beyond traditional lookbooks to craft materials that merge atmosphere with function. Together, these productions form a cohesive visual language, ensuring Séfr’s world resonates consistently across editorial, digital, and retail touchpoints.
Among the many locations we have produced campaigns for Séfr, Étretat, France, was one chapter in an ongoing visual journey. In cooperation with photographer Linus Morales, we handled art direction and production for the Ommi collection, placing Séfr’s minimalist codes within the dramatic coastal setting. Rooted in poetry by Mahmoud Darwish and its musical interpretation by Marcel Khalife, the collection carried a cultural depth that was reflected in both the imagery and the atmosphere. Our role extended beyond visuals into product detail, including the bespoke print for the yellow shirt featured in the series.
Across numerous Autumn/Winter and Spring/Summer seasons, we have developed moodbooks, linesheets, and campaigns—moving beyond traditional lookbooks to craft materials that merge atmosphere with function. Together, these productions form a cohesive visual language, ensuring Séfr’s world resonates consistently across editorial, digital, and retail touchpoints.
Among the many locations we have produced campaigns for Séfr, Étretat, France, was one chapter in an ongoing visual journey. In cooperation with photographer Linus Morales, we handled art direction and production for the Ommi collection, placing Séfr’s minimalist codes within the dramatic coastal setting. Rooted in poetry by Mahmoud Darwish and its musical interpretation by Marcel Khalife, the collection carried a cultural depth that was reflected in both the imagery and the atmosphere. Our role extended beyond visuals into product detail, including the bespoke print for the yellow shirt featured in the series.
Across numerous Autumn/Winter and Spring/Summer seasons, we have developed moodbooks, linesheets, and campaigns—moving beyond traditional lookbooks to craft materials that merge atmosphere with function. Together, these productions form a cohesive visual language, ensuring Séfr’s world resonates consistently across editorial, digital, and retail touchpoints.
Among the many locations we have produced campaigns for Séfr, Étretat, France, was one chapter in an ongoing visual journey. In cooperation with photographer Linus Morales, we handled art direction and production for the Ommi collection, placing Séfr’s minimalist codes within the dramatic coastal setting. Rooted in poetry by Mahmoud Darwish and its musical interpretation by Marcel Khalife, the collection carried a cultural depth that was reflected in both the imagery and the atmosphere. Our role extended beyond visuals into product detail, including the bespoke print for the yellow shirt featured in the series.
Across numerous Autumn/Winter and Spring/Summer seasons, we have developed moodbooks, linesheets, and campaigns—moving beyond traditional lookbooks to craft materials that merge atmosphere with function. Together, these productions form a cohesive visual language, ensuring Séfr’s world resonates consistently across editorial, digital, and retail touchpoints.
We created the print for the embroidery on the "Ommi Embroidery" shirt, aligning it with the collection’s overarching theme. Inspired by Mahmoud Darwish’s poetry and Marcel Khalife’s composition, the word “Ommi”, Arabic for mother, introduced a sense of origin and belonging, woven into Séfr’s minimalist codes.
We created the print for the embroidery on the "Ommi Embroidery" shirt, aligning it with the collection’s overarching theme. Inspired by Mahmoud Darwish’s poetry and Marcel Khalife’s composition, the word “Ommi”, Arabic for mother, introduced a sense of origin and belonging, woven into Séfr’s minimalist codes.
We created the print for the embroidery on the "Ommi Embroidery" shirt, aligning it with the collection’s overarching theme. Inspired by Mahmoud Darwish’s poetry and Marcel Khalife’s composition, the word “Ommi”, Arabic for mother, introduced a sense of origin and belonging, woven into Séfr’s minimalist codes.
We created the print for the embroidery on the "Ommi Embroidery" shirt, aligning it with the collection’s overarching theme. Inspired by Mahmoud Darwish’s poetry and Marcel Khalife’s composition, the word “Ommi”, Arabic for mother, introduced a sense of origin and belonging, woven into Séfr’s minimalist codes.
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